Colors Announces New Talent Show “Hunarbaaz: Desh Ki Shaan”

Mumbai: Colors has announced the launch of their new talent show “Hunarbaaz – Desh Ki Shaan” which will provide a platform for people to showcase their extraordinary skills.

Produced by Frames Production and hosted by Bharti Singh and Haarsh Limbachiyaa, the show will premiere on January 22, airing every Saturday and Sunday at 9 p.m. Bollywood celebrities Mithun Chakraborty, Karan Johar and Parineeti Chopra will be seen on the judging panel.

“At Colors, we have always strived to provide our viewers with innovative and diverse Indigenous content through fiction and non-fiction programming,” said Nina Elavia Jaipuria, Head of Viacom18, Head of Television Network for children and mass entertainment in Hindi. “We are thrilled to start the new year off with a bang by adding a new local talent show ‘Hunarbaaz-Desh Ki Shaan’ to our various offerings. This is just the beginning, and we look forward to a great and exciting year with extraordinary shows in preparation.

“The most unique factor of the show is that it empowers the audience to decide the fate of the Hunarbaaz. We have a distinctive jury including Mithun Chakraborty, Karan Johar and Parineeti Chopra who will mentor and guide the contestants on their journey. We have seen some amazing talent in the auditions phase, and we are looking forward to a great season,” added Manisha Sharma, Mass Entertainment Viacom18 CCO Hindi.

The channel has developed a solid marketing and digital distribution plan for the show. Digitally, the campaign will be carried out through fan and influencer engagement activities such as “Hunar Hour” which will reward talented individuals daily. Top influencers will create videos showcasing their skills and will also encourage audiences to upload similar content which will be further amplified through platforms such as Takatak, Moj, Josh and Instagram, the statement said.

On launch day, Colors TV’s social media handles will ring out in a 24-hour celebration featuring different types of ‘hunar’ hourly across the page, ultimately bringing audiences to the show, he said. added.

Additionally, a 10-day campaign was planned to promote the spectrum of talent through promotions running in Hindi News, Hindi Movies, Hindi Music, Kids and Regional Genres. Launch day print ads are planned in key markets targeting top publications through a combination of broadsheet and premium ads.

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