Wheelhouse DNA gets into talent management with Additive Creative | News
Wheelhouse DNA, the digital and audio arm of Brent Montgomery’s US company Wheelhouse Entertainment, is moving into talent management with the launch of a new division, Additive Creative.
The new branch unveiled several representation agreements with creators and influencers, including popular TikTok couple Nicky Champa and Pierre Boo, Twitch streamer Nick Bartels and TikTok chef Cassie Sharp.
Additionally, the new division has lined up several content partnerships with influencers, including budding entrepreneur and musician Alex Warren, TikTok fashion expert Anthony Reeves, and Vietnamese YouTuber, makeup artist and model Nikita Dragun.
The launch of the new division resulted in a reshuffle of the Wheelhouse DNA management team.
Ed Simpson, Wheelhouse’s Chief Strategy Officer, will continue to lead Wheelhouse DNA. Fanny Baudry, formerly Vice President of Business Development at Wheelhouse, is now Managing Director of Wheelhouse DNA and Adden Laughlin, former Chief of Staff at Wheelhouse, has been named Wheelhouse DNA’s new Chief Talent Officer.
Meanwhile, Leah Sutherland has also joined Wheelhouse DNA as Chief Content Officer for Podcasting, with Spencer Strasmore as Development and Production Manager and Trent Barboza as Production Manager.
Most recently, Wheelhouse DNA teamed up with British model and photographer Brooklyn Beckham on an eight-part cooking series Cookin’ With Brooklyn for Facebook Messenger.