‘Cambridge has talent’: Entrepreneurs behind Studio10fifteen hold auditions for community talent show
Jenna Sachse remembers that her most beautiful childhood moments always took place on a stage. The singer and business owner competed in a series of singing competitions before a brief stint on Canadian Idol, but when she started her family, her singing career was put on the back burner.
“When I was growing up, I had nine solid years in the corporate world, really focusing on real estate and my position there,” says Sachse. “And then I had my son two years ago and decided that was just not what I was meant to be. I wanted to be a happy mum.
So Sachse teamed up with dancer Jess Singh to launch Studio10fifteen, a dance studio in Cambridge that doubles as a rental space. Although the dance studio was now a success, there was not always a clear vision of how the business would operate.
The studio was originally intended to be a women’s fitness studio offering Zumba and yoga classes, but with the gyms closing due to the pandemic, it became increasingly difficult to build up a clientele. So Singh, who has been teaching dance for 14 years, tapped into her long list of clients to help the studio grow into a full-fledged dance studio.
Talking about his partnership with Sachse, Singh says they function as a dancer and a choreographer. “Jenna is very fast as a dancer, and I know how to slow things down as a choreographer,” Singh says. “So it’s two different worlds, but we vibrate so well together. We’ve really come together and created something great.
Despite the studio’s shared vision, Singh and Sachse faced the challenge of ongoing lockdowns. In the past two years, their business has only been open for four consecutive months during brief stints between closings. This forced the pair to pivot to also become a rental space accommodating everything from birthdays to funerals for the studio community.
“We have struggled tremendously over the past few years to keep the doors open, often giving our time away for free just so the community can have a safe place to go. It was difficult,” says Sachse. “But now we have the opportunity to give back to the community in ways that weren’t available before the pandemic.”
Cambridge has talent for showcasing song, dance and comedy
It was this shared passion around catering and building community that inspired the studio to host a community talent show. The show will feature performers from the age of six through to adults showcasing a wide range of talents. In-person auditions are February 6 and 20. Interested participants can book an audition at studio10fifteen.com. The deadline for virtual auditions is February 11. After the auditions, there will be a semi-final before a final live show at the end of March.
“We are looking for people with passion,” says Sachse. “It’s about providing the opportunity for those who might not necessarily get it in these times of a pandemic, and being able to network with our community so that we can continue to grow our artistic community.”
Sachse and Singh hope the show will focus on the collective community rather than the individual. They also hope to see budding young artists get introduced to the stage.
“There was too much distance between us that we couldn’t control,” says Sachse. “It’s nice to be able to come together with something that we are able to control and that makes us happy as a collective.”
For more information on age groups, entry fees, prizes and more, visit studio10fifteen.com.