MissMalini Entertainment enters the talent management world by launching Ignite Edge, a new talent management vertical

The new talent management division seeks to foster the exponential growth of the country’s creative digital talent.

Mumbai, 6th September 2021: In an exciting new development, India’s leading new media network, MissMalini Entertainment, announces the launch of its brand new talent management vertical, Ignite Edge. In true MissMalini fashion, the launch was accompanied by a star-studded evening at Game Palacio, Bandra, attended by the cream of the media and entertainment industry.

Led by Khushi Govil, Ignite Edge is a comprehensive springboard for digital creators, influencers and celebrities – offering strategic advice for a sensational career in digital entertainment, while incubating, nurturing and celebrating the melting pot of local emerging talent. .

Malini Agarwal – MissMalini Founder and Creative Director of Girl Tribe by MissMalini

Explain the basic vision behind Ignite Edge, Malini Agarwal – Founder – MissMalini Entertainmentsays, “With the recent rise of creators and influencers creating compelling content in the digital space, our team has recognized their talent. But the intricacies of talent management include much more than just coaching people. With Ignite Edge, we aim to drive talent growth in terms of content, revenue, IPs and more by becoming a holistic digital talent management company synonymous with global “talent development”. ”

Khushi Govil – Associate Vice President, Talent, MissMalini Entertainment.

Khushi Govil – Associate Vice President, Talent | Miss Malini Entertainment, while talking about embarking on the new venture, said, “The digital talent space is booming with new emerging talent stepping forward to break creative boundaries and carve out their own niche in the world. ‘industry. Ignite Edge is a highly motivated team from a variety of backgrounds in media, fashion and commerce – who want to grow with this new emerging talent by creating opportunities online and offline and ensuring they influence their audience to make an impact positive on society.

The talent management vertical seeks to create a powerful and well-constructed mechanism that not only enables but enhances the creative talent of this country. Their focus is on the overall development and growth of an artist by facilitating the creation of quality content (from ideation to post-production) and greater visibility in the burgeoning digital landscape. In addition to fostering a culture of collaboration with talent from diverse genres and relevant brands, Ignite Edge will work with its artists on multiple aspects of talent management, including building a brand for themselves and promoting them by performing public relations.

Mike Melli – Co-Founder & CRO | Miss Malini Entertainment, said, “Ignite Edge helps artists create unique content paired with compelling stories by strategizing and adapting to changing times. Our goal is to provide talent with an edge in the world of digital showbiz by not only managing them, but creating opportunities for them in their digital journey.

Founded by Malini Agarwal in 2008 with a laptop on her sofa, MissMalini Entertainment pioneered Indian lifestyle blogging with the launch of MissMalini.com, the first and most popular entertainment, fashion and lifestyle blog. lifestyle in India, attracting millions of loyal visitors every month. This foray into talent management brings a powerful new branch to the New Media Network portfolio.

Ignite Edge will work with emerging and established artists; launching with a roster that includes well-known names like Shakti Arora, Karenvir Bohra, Amruta Khanvilkar, Shriya Jain, Nyra Banerjee, Aarya Vora, Teejay Sidhu, Vidhushree Arya, Bella & Vienna, Aishwarya Sakhuja, Abhishek Banerjee, Abhishek Bajaj, Vivek Dhadha , Malini Agarwal, Elina Hsiung, Karishma Govil and Gia Venessa Snow.

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