Music Business Academy for Africa talent management training program returns for second year

The Music Business Academy (MBA) for Africa returns for its second edition, with a 20-week training program focused on developing what it calls “the next generation of music industry executives in Africa”.

The MBA is developed by iManage Africa, in partnership with Music Ally and Dr. Carlos Chirinos of New York University’s Music Business Department.

Led by the new MBA Program Director, Elizabeth Sobowale, this year’s edition is supported by YouTube Music.

Taking place between July and November 2022, the program promises to teach students a range of music industry trends and technologies.

According to Music Business Academy for Africa, students will also be able to meet senior executives from the music industry, including a faculty from different business sectors.

The project’s ‘Women’s Fund’ also aims to ensure that at least 50% of participants in the program this year are women.

Last year, the program reached its 40% goal, thanks to contributions from sponsors, says MBA.

The MBA began as an internship program in 2017, before evolving into a talent management training program, and eventually the comprehensive music business training initiative which launched in 2021.

In 2021, students from the inaugural cohort worked with five artists from across the African continent in a “Talent Project” which saw them release two EPs, as well as a crowdfunding campaign.

Registration for the 2022 program is now open. Prospective students can find more details and apply to participate here.

“The African music industry produces some of the most creative content in the world and contributes significantly to global pop culture.”

Addy Awofisayo, YouTube

Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube, said: “Africa’s music industry produces some of the most creative content in the world and contributes significantly to global pop culture.

“This initiative supports more creatives who will play a vital role in the continent’s fast-growing creative economy.

“Furthermore, it paves the way for the inclusion of more perspectives, which benefits Africa and the global music landscape.

“It aligns with our values ​​and we are delighted to have the opportunity to support it.”

“As Africans, we need to take ownership of the creation and dissemination of our knowledge.”

Elizabeth Sobowale

Elizabeth Sobowale, added: “As Africans, we need to take ownership of the creation and dissemination of our knowledge.

“The MBA for Africa plays an important role in ensuring that knowledge of Africa’s music, creative and cultural industries is passed on to the continent’s future leaders, executives and creators.”

“It is the continent’s most advanced music commerce program, localized but with global best practices and industry standard.”

Anthony Churchman, musical ally

Anthony Churchman, Commercial Director of Music Ally, said: “This is the most advanced music business program on the continent, localized but with global best practices and industry standards.

“It empowers Africa at the grassroots: it starts with the people.”

“When I started in this industry, there was nowhere to learn about the business.”

Godwin Tom, MBA for Africa

Godwin Tom, Founder of the Africa MBA, said: “When I started in this industry there was nowhere to learn about the business and so like many of my peers I I must have made so many mistakes and it took me years to realize I had done so many things wrong.

“The Music Business Academy for Africa offers all modules designed for creative music entrepreneurs to tap into and exploit the vast opportunities in the music and entertainment industry in Africa.”

“The number of talented artists in Nigeria far exceeds the number of music industry professionals who can help these artists succeed.

Dr. Carlos Chiniros, NYU

Dr. Carlos Chiniros, NYU, said, “The number of talented artists in Nigeria far exceeds the number of music industry professionals who can help these artists succeed.

“The MBA for Africa program fills the void by providing professional training to create the required workforce for the industry. In doing so, MBA contributes to the social and economic development of Nigeria and the continent,”The music industry around the world

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