Pokimane launches a talent management company for streamers
It can be tough to “succeed” as a full-time streamer, but Pokimane (aka Imane Anys) thinks there’s a better way to nurture budding internet streamers. Well-known Twitch personality is co-founder RTS, a talent management and brand consulting firm that plans to fix “what’s wrong” for game streamers and esports. The company will rethink management to help creators run a “stable business” that survives for the long term, and to support game developers and other brands who want to make a meaningful impact.
Pokimane saw RTS tackle the issues she and others faced getting started. There are plenty of talented streamers who are “spinning their wheels on basic stuff” and forging partnerships that don’t work for either party, she said. Ideally, his new venture will reflect his experience and give recruits the support they need to avoid many of those early headaches.
The startup will include a slew of gaming industry veterans, not to mention some major clients. Twitch and Endeavor veteran Stuart Saw will serve as CEO, while other executives will include alumni from Twitch, Blizzard, and PAX. The board includes Twitch co-founder Kevin Lin, PUBG Corp director for the Americas Brian Corrigan, and Endeavor executive vice president Karen Brodkin. RTS will work with Pokimane as well as Epic Games and Facebook. She will own and co-manage the Evo fighting game tournament.
It could be a while before we know how well RTS performs against existing online talent management teams. However, it should be noted that Pokimane and his team are focused on growing smaller streamers rather than courting big names who can already land big contracts. While that certainly doesn’t guarantee fame, it could lead to more people pursuing streaming as a job (if not a full-fledged career) instead of a hobby.
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