Primary Wave Talent Management Division Welcomes Industry Veteran Robby Hoffman







Robby Hoffman – Primary Wave

NEW YORK (CelebrityAccess) — Primary Wave Music (PWM) announced on Wednesday (June 7) that veteran music executive Robby Hoffman has joined its talent management division. With more than three decades of music industry and management experience, Hoffman will be focused on expanding PWM’s management client list.

Current customers include Melissa Etheridge, CeeLo Green, cypress hill, and others. Hoffman currently manages the Grammy-nominated rock band Extreme, who just finished a new album slated for release in 2023. Extreme will be hitting the road this summer on select dates with Aerosmithincluding a sold-out local show at Fenway Park.

Born and raised in New York, Hoffman graduated from Berklee College of Music in Boston with a degree in professional music. He spent seven years on Wall Street working for an investment bank, managing money for high net worth individuals. In 2005, Hoffman founded One Music Management, a division of One Management of NYC. Hoffman was responsible for overseeing all artist management for the company.

Hoffman and his clients will now have access to PWM’s internal press division, A&R/writer-producer relations team, brand division, digital strategy group, as well as all internal teams (film , television, advertising, development).

“I’m thrilled to join the awesome team at Primary Wave,” says Hoffman. He continues, “As the company evolves, artists seek new and innovative ideas from their management team and there is no better company than Primary Wave to take advantage of these opportunities. I am grateful to Larry Mestel and the management team for bringing me into the fold and look forward to a fruitful relationship.

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