Valkyrae signs with Range Media Partners, a new kind of talent management firm

Valkyre has a new direction.

The streaming star, whose real name is Rachell “Rae” Hofstettersigned with Range media partners. The new talent management company will work with Hofstetter alongside UTAwho continues to represent the 30-year-old.

Hofstetter, who plays games like Among us and Valorant, is a rising force in the streaming community. In 2021, she was named co-owner of 100 Thieves. The multimedia gaming brand raised $60 million in funding later that year.

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Since the end of his exclusive two-year contract with YouTube Gaming earlier this yearHofstetter primary Youtube channel was pretty quiet. With her business ventures, she claims to be “investing away” from streaming.

Her deal with Range connects her to a company willing to work on all platforms. The buzzy management firm makes waves when it was founded in 2020, and it strives to steer its “clients’ brands in areas such as Web3, online games, NFTs, social media and venture capital”, according to Deadline.

Hofstetter will be managed by Kai Gayoso, Digital Manager of Range Media. “We couldn’t be more excited to work with Rae alongside UTA as she takes the world by storm,” Gayoso said The Hollywood Reporter. “She has become a role model and an icon for her community, and we are excited to continue to grow her brand.”

In the world of brands, Hofstetter has collaborated with companies like Totino’s and Sweetgreen. At the 2021 Streamy Awards, she was named Livestreamer of the Year.

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